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Client: Men’s Wearhouse
Project: Kenneth Cole Awear-Tech Suit
Role: Photo/Video Art Direction
The Awear-Tech suit is made with 37.5 technology, which includes stretch fabric and moisture wicking. The perfect option for a wedding day. The challenge was to illustrate the performance of suit in a potentially stressful situation.
I was responsible for managing all facets of the production of the shoot from casting and location scouting, to image retouch.